Welcome to my bottomless brain juice brunch.

What does it actually take to build a business with passion, purpose, and profit?! In this honest conversation, I bring in business coach Fiona Killackey and fellow podcast host of My Daily Business onto Brandfetti where we chat about all the ups and downs of what it truly takes to run a business. Here’s what […]

Time poor and want 7 must-know copywriting lessons that will help you boost your conversions? Here it is. Here’s what we cover in this episode: Timestamps: 2:04 – 4:40 Why everyone is not your customer. 4:51 – 6:42 The importance of headlines. 6:44 – 8:41 The roles played by the writer and the editor. 8:45 […]

Know what you want to say but don’t know HOW to say it?! This episode is for you because chances are? You haven’t clearly articulated your brand personality and voice. Here’s what we cover in this episode: Timestamps: 4:02 – 5:26 The difference between brand voice and tone of the voice. 6:49 – 7:56 Expanding […]

And we’re back with another incredible WYW Case Study, and this episode, we’re featuring Madison Klein, a content marketer and copywriter from New Jersey, NY who joined Wordfetti Your Words at the beginning of her freelancing journey. Here’s what we cover in this episode: Timestamps: 5:00 – 9:28 Madison’s journey of becoming a freelancer 18:29 […]

In this episode, I chat with Zoe Richmond, a launch and website strategist for female course creators on Kajabi, who is also one of our incredible WYW alumni, to share how rewriting her website copy has helped her attract her ideal clients and halve her cost per lead in her latest launch. Here’s what we […]

This one is for my fellow word nerds, copywriters, content writers, and marketers. If you’ve been feeling a lil wobbly when it comes to AI and ChatGPT and how this may impact your client work and clients in general, this episode is for you. In it, I share the 3 key things you can do […]

One of the things I love? When internet friends, become your WYW alumni students, and they experience wins! For this episode, I bring in Laetitia Andrac, a business doula, strategy and intuition coach and also one of the most recent WYW cohort students. Here’s what we cover in this episode: Timestamps: 7:04 – 9:49 How […]

Controversial opinion: The school system set us up to FAIL when it comes to copywriting for our business! In this episode, I’m going to dive into the difference between WRITING vs COPYWRITING, the key distinctions, and a mindset shift you need to make in order to go from writing to describe to writing to persuade. […]