Welcome to my bottomless brain juice brunch.

AI doesn’t have to strip away your voice—it can actually help you show up more like you. In this bubbly and insight-packed convo, Anita chats with Kinsey Machos, founder of Feel Good Social and Authentic AI, about how to integrate AI into your content and business without sounding robotic or generic. They dive deep into […]

If writing emails feels like a one-way convo that lands with… crickets, this one’s for you. In this episode—originally recorded on Gloria Chou’s podcast—Anita gets into the real reasons your emails might not be converting and shares five psychology-backed tweaks you can make today to boost opens, clicks, and sales (without adding more to your […]

Not all hooks are created equal. In this short and punchy solo episode, Anita unpacks one of the most misunderstood elements in content and copywriting: the difference between a positive and a negative hook—and why the best performing one might surprise you. Whether you’re naming a freebie, writing an email subject line, or crafting your […]

Think PR is only for influencers, celeb entrepreneurs, or brands with massive followings? Think again. In this value-packed episode, Anita sits down with PR expert and former U.S. diplomat Gloria Chou, who’s on a mission to un-gatekeep media access and help small biz owners DIY their way into dream features. From decoding what journalists really […]

AI isn’t coming for your job—but it can help you get that job done faster (and smarter). In this episode, Anita lifts the lid on the three powerful ways she’s integrating AI into her content workflows—from building a bot that knows her brand voice, to cutting down content repurposing time from hours to minutes. This […]

Not into social media? Think you’re too introverted to show up online? Sarah Marriott used to feel the same. In this refreshingly honest convo, Anita chats with Wordfetti Club member and fellow copywriter Sarah, who once avoided social media like a Monday morning email—and now shows up consistently (and even enjoys it 👀). This isn’t […]

Posting consistently but not seeing any clicks, DMs, or sales? In this sharp-shooting solo episode, Anita breaks down the three content styles that are made for one thing: converting curious scrollers into ready-to-buy humans. From mindset shifts to client proof and the magic of showing a clear “before and after” path, this one’s your go-to […]

So you’re posting… but no one’s sharing. What gives? In this behind-the-scenes episode, Anita takes you inside a live hot seat coaching call from The Wordfetti Club, where she answers the golden question: how do you create content that people actually want to share? From decoding the psychology behind the “share” button to the three […]