Welcome to my bottomless brain juice brunch.

It’s no secret: the way we buy, consume, and connect online is shifting. Fast. In this eye-opening solo episode, Anita zooms out to give you the 2025 landscape view of what’s actually happening in the business and consumer world—and what your copy, content, and brand voice needs to do now to stay relevant (and revenue-generating). […]

You know you should show up online. But the second you hit “record” or stare at that blinking cursor? The fear kicks in. In this vulnerable pep-talk-style episode, Anita unpacks a conversation she had with a Wordfetti Club member who—despite being insanely talented—felt stuck, scared, and unsure how to share more of herself online. What […]

Sometimes the biggest needle-mover in business isn’t a new offer, a bigger team, or more hours—it’s knowing how to communicate the value of what you already do. In this case study episode, Anita chats with Jaimi Rajendran, founder of Studio She, who went from “I’m the worst salesperson for my business” to booking out her […]

Sales aren’t just about great products anymore. They’re about trust. And that trust? It starts with what your copy communicates. In this episode, Anita shares the three questions every buyer is asking before they hit “buy” (even if they never say them out loud). From AI to “same-same” messaging fatigue, she dives into how the […]

There’s more noise than ever. And standing out? It’s no longer just about what you say—but how you say it. In this solo episode, Anita gives us a sneak peek into her private podcast series Right to Win—diving into the second key type of copy we need to master right now: attention-grabbing copy. With content […]

Copywriters are powerful—but what if you’re just not ready to hire one yet? In this solo episode, Anita shares three needle-moving actions you can take right now if you’re building a business, creating content, or crafting offers—but you don’t have the budget for a copywriter just yet. Whether you’re just starting out or in a […]

Ever wanted to peek behind the scenes of how Anita runs her biz and her brain? In this AMA-style episode, Anita answers three juicy community questions: how she structures her days without burning out, how to navigate a rebrand or business shift without confusing your audience, and her honest take on copywriters vs. AI (spoiler: […]

Storytelling isn’t just for bedtime or your About page—it’s one of the most powerful (and underused) strategies in content that actually connects. In this solo episode, Anita breaks down seven storytelling techniques you can use across your content, copy, and marketing—without sounding like you’re faking a life memoir. From micro-moments to case studies to honest […]