the
podcast

the
podcast

the
podcast

Welcome to my bottomless brain juice brunch.

Feast on my flearnings. 

Tuck into my teachings.

And wash it all down with my words.

Everything you need to know about the art of brand building, out of the box content ideas and stopping the scroll.

The art of content and social media

content magic

Tips, advice, and wisdom on running an online biz.

Gettin’ down to business

Business

My stories. Experiences. And brain bubbles.

The Anita Story

personal

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Language shapes our perceptions. So in today’s episode, I’m shining a spotlight on the power of words, not just from a business, marketing, or content perspective… but the words we use to speak to ourselves. I throw down 3 simple practices you can embrace to be kinder to yourself. Here’s what we cover in this […]

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Attention biz owners who have more than 5+ posts sitting in your drafts. A little love note from me to you: creating content doesn’t have to fill snoring and bore, complex and overwhelming! In this episode, I dive into 7 simple ways you can create content in a way that’s easier and more fun (whilst […]

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Reels. Threads. TikTok. Sure they’re trending content channels, but what’s the one thing I believe should remain to be the #1 in your content strategy? Originality. In this episode, I share with you how you can create radically different content, and why if done right, it has the power to cement your authority and credibility […]

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Sharing tips and a heap of value sounds great. But it’s not a content strategy. In this episode, I throw down on the 4 elements that MUST be met before your audience is ready to engage and take action with you. Here’s what we cover in this episode: Timestamps: 3:59 – 4:46 The need to […]

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How do I NEVER run out of content ideas? It’s a good question and one I often get asked. In this episode, I shared the 3 ways how I generate a never-ending flow of content ideas that are strategically aligned for us and our clients. Here’s what we cover in this episode: Timestamps: 4:30 – […]

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LinkedIn, Instagram, and TikTok. Whilst these are all social media content channels, each of these platforms demands a different “style” of content. Perhaps one of the biggest questions I get asked often is what type of content goes on these platforms. So in this episode, I’ll be throwing down the psychology behind why we use […]

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A lot has happened in the last 2 years (hello pandemic! hello economic wobbles!) and this has also impacted how WE like to consume our content as consumers. In this episode, I throw down the 6 strategies that are working right now in terms of content marketing. Here’s what we cover in this episode: Timestamps: […]

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In this episode, I’m going to take you behind the scenes of a recent email campaign we did at Wordfetti. We’ve run campaigns like this before, but this time around, we ended up tripling (x3) our results by doing something a little bit different. I’ll share with you our exact strategy here. Here’s what we […]

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Guess who’s back! Back again. After a lil reset, Brandfetti is BACK for a brand new delicious season. In this episode, I’ll share with you what’s been going on the last 2 months, what to expect, and how YOU can contribute to what you hear on these episodes. Here’s what we cover in this episode: […]

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Lawyer (yep-a-dee-yep, I used to write things people never read) turned Biz and Brand Strategist, Copywriter, and Word-ucator* for brands like you, who want to ZIG when others zag. 

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Your Journey

Biz + Brand Strategist | Copywriter | Worducator | Speaker | Host of Brandfetti |, Creator of Wordfetti – a brand, copywriting, and marketing resource hub and home for brands that don’t do normal.