Welcome to my bottomless brain juice brunch.

Let’s be real… when you’re juggling a business, a baby, a million tabs open in your brain, and the magic-messy energy of the holidays, “reflection” can fall to the bottom of your list. But what if you had a simple ritual to wrap the year with meaning — and set the tone for the one […]

Let’s be real… running a business while being a mum, strategist, and content creator? It’s a full-time juggle.But what if a few intentional tech tweaks could give you back a whole week’s worth of time? In this episode, Anita breaks down the exact AI-powered shifts she’s made behind the scenes at Wordfetti to save over […]

Let’s be real… taking a break from something you love (and built with your bare hands) isn’t easy. But sometimes? It’s necessary. After five months off the mic, Anita is back in your ears — not with a fluff-filled “I’m back” update, but with a truth-soaked reflection on what really happened behind the scenes. From […]

What happens when a tech-savvy introvert, who hated selling, rewrites her message and starts speaking her audience’s language? In this case study episode, Anita sits down with Wordfetti Awards alum Kate Mitchell—founder of SBC Events—who went from just one client (a friend) to 10+ paying clients, including national brands like Amazon and Harcourts, in less […]

It’s no secret: the way we buy, consume, and connect online is shifting. Fast. In this eye-opening solo episode, Anita zooms out to give you the 2025 landscape view of what’s actually happening in the business and consumer world—and what your copy, content, and brand voice needs to do now to stay relevant (and revenue-generating). […]

You know you should show up online. But the second you hit “record” or stare at that blinking cursor? The fear kicks in. In this vulnerable pep-talk-style episode, Anita unpacks a conversation she had with a Wordfetti Club member who—despite being insanely talented—felt stuck, scared, and unsure how to share more of herself online. What […]

Sometimes the biggest needle-mover in business isn’t a new offer, a bigger team, or more hours—it’s knowing how to communicate the value of what you already do. In this case study episode, Anita chats with Jaimi Rajendran, founder of Studio She, who went from “I’m the worst salesperson for my business” to booking out her […]

Sales aren’t just about great products anymore. They’re about trust. And that trust? It starts with what your copy communicates. In this episode, Anita shares the three questions every buyer is asking before they hit “buy” (even if they never say them out loud). From AI to “same-same” messaging fatigue, she dives into how the […]