Welcome to my bottomless brain juice brunch.

Sales aren’t just about great products anymore. They’re about trust. And that trust? It starts with what your copy communicates. In this episode, Anita shares the three questions every buyer is asking before they hit “buy” (even if they never say them out loud). From AI to “same-same” messaging fatigue, she dives into how the […]

There’s more noise than ever. And standing out? It’s no longer just about what you say—but how you say it. In this solo episode, Anita gives us a sneak peek into her private podcast series Right to Win—diving into the second key type of copy we need to master right now: attention-grabbing copy. With content […]

Copywriters are powerful—but what if you’re just not ready to hire one yet? In this solo episode, Anita shares three needle-moving actions you can take right now if you’re building a business, creating content, or crafting offers—but you don’t have the budget for a copywriter just yet. Whether you’re just starting out or in a […]

Ever wanted to peek behind the scenes of how Anita runs her biz and her brain? In this AMA-style episode, Anita answers three juicy community questions: how she structures her days without burning out, how to navigate a rebrand or business shift without confusing your audience, and her honest take on copywriters vs. AI (spoiler: […]

Storytelling isn’t just for bedtime or your About page—it’s one of the most powerful (and underused) strategies in content that actually connects. In this solo episode, Anita breaks down seven storytelling techniques you can use across your content, copy, and marketing—without sounding like you’re faking a life memoir. From micro-moments to case studies to honest […]

AI doesn’t have to strip away your voice—it can actually help you show up more like you. In this bubbly and insight-packed convo, Anita chats with Kinsey Machos, founder of Feel Good Social and Authentic AI, about how to integrate AI into your content and business without sounding robotic or generic. They dive deep into […]

If writing emails feels like a one-way convo that lands with… crickets, this one’s for you. In this episode—originally recorded on Gloria Chou’s podcast—Anita gets into the real reasons your emails might not be converting and shares five psychology-backed tweaks you can make today to boost opens, clicks, and sales (without adding more to your […]

Not all hooks are created equal. In this short and punchy solo episode, Anita unpacks one of the most misunderstood elements in content and copywriting: the difference between a positive and a negative hook—and why the best performing one might surprise you. Whether you’re naming a freebie, writing an email subject line, or crafting your […]