March is sold out! 2 spots left for April 2026
Join now
A 12-month group coaching experience to simplify your service-based business, double your revenue and reclaim 10+ hours per week.
Let’s be honest.
You started your business to work LESS ‘n’ earn MORE, but you got the opposite.
In the early days, being busy felt like success (yay, clients!).
A few years later?
You’re feeling burnt out, juggling client delivery, constant admin, and just enough marketing to make sure your leads pipeline doesn’t run dry.
Your business is making more money but financial freedom still feels a LONG way off.
And you’re terrified that your income will say adios if you just took “a break”.
You know you can’t keep operating this way forever.
But you don’t even have time to clear your to-do list each week - let alone even THINK about how you would scale your business.
The TL;DR:
You’ve built a business that depends on YOU to survive, and you know it’s not sustainable.
The good news?
With the right systems, strategy and support, your business can finally work for you, not because of you.
Right now, business feels hard because you’ve hit the ceiling of what’s possible when you’re winging it.
You’re figuring it out as you go.
You’re working hard with no real direction. You’re fuzzy on your life and business goals, let alone how the tasks on your to-do list will move you closer to your long-term vision for your future. So you keep yourself busy, and it feels like you’re making progress when really you’re just treading water.
You’re not 100% sure what to focus on.
There’s no shortage of things you could do with your limited time and it’s overwhelming. You’re trying to do it all, but you struggle to prioritise the needle-moving tasks in your business. And just when you think you’re getting on top of it all, along comes another shiny idea to distract you!
You’re trying to do it all on your own.
Systems? Automations? Team? You know these things would save you time in the long run. But right now, you just don’t have the time to set them up. And so you keep doing things the hard way, waiting for the magical day when you finally have more time. (Spoiler: it never comes).
we need to talk
$30k months and beyond,
👆🏻These things might have got you from $0 to $8k months, but if you want to scale to
Hi, I'm Anita!
I’m a lawyer turned brand strategist, business mentor, and mum to the cutest one-year-old you’ve ever seen (#notbiased).
Just a few short years ago?
I was burnt out.
I was working 12-15 hour days. I was constantly chasing my tail, booked with back-to-back meetings and zero white space in my calendar.
These days, I’ve built a multi-million dollar company that allows me to be so present with my daughter.
I work 20-25 hour weeks, and I get to work with the most aligned students and clients.
I didn’t get lucky.
I got strategic and intentional.
Hi, I'm Anita!
I’m a lawyer turned brand strategist, business mentor, and mum to the cutest one-year-old you’ve ever seen (#notbiased).
Just a few short years ago?
I was burnt out.
I was working 12-15 hour days. I was constantly chasing my tail, booked with back-to-back meetings and zero white space in my calendar.
These days, I’ve built a multi-million dollar company that allows me to be so present with my daughter.
I work 20-25 hour weeks, and I get to work with the most aligned students and clients.
I didn’t get lucky.
I got strategic and intentional.
I nailed 3 business engines that allowed me to TRIPLE our profit, while working ⅓ of the hours.
AKA the offer engine 👩🏽💻
AKA your WHAT:
Business strategy, offer architecture, pricing for profit, and positioning.
The bottom line?
Building a business that gives you true freedom isn’t about doing more - it’s about setting up the right engines that continue to hum when you’re not at your desk.
If you’re ready to start leading your business like the CEO it needs, with the engines that actually win your time back, then I’d love to introduce you to my new, high-touch group coaching container…
AKA the sales engine 🤑
AKA your HOW:
Messaging, lead and sales systems, and having flowy funnels that sell on repeat.
AKA the sustainable scale engine 🚀
AKA what gives you more of your WHY: Life by design, systems, automations, team, and growth through scale (e.g. ads)
the strategy
the conversions
the growth
Sure, I could tell you how much I LOVE The Uplevel and the killer results we've helped clients achieve, but hey, I'll let my clients do the talking:
Client words
A 12-month group coaching experience to simplify your service-based business, double your revenue and reclaim 10+ hours per week.
Join now
The Uplevel
This high-touch experience is for you if you’re looking to…
Work less and earn more.
From diversification and increasing the lifetime value of each client, to pricing your expertise in a way that reflects what you’re truly worth, we’ll sustainably scale your business not by doing more, but by simplifying and strategically choosing what you will focus on.
✅
Increase your revenue (and profit).
Through strategic positioning, messaging, pricing and offer packaging, we’ll work together to grow your profit in a way that is in sync with your zone of genius and definition of success.
Get consistent, qualified leads on autopilot.
By building a content and lead engine that hums behind the scenes and positions you front of mind for your audience. Less chasing. More converting.
Find your people.
Surround yourself with big-picture thinkers who just get it. The kind of people who cheer you on, challenge you to grow, and are just as obsessed with building a business that doesn’t burn you out. This is your table now.
Sell from a space of ease and flow.
Over hustle and scarcity. Pull energy versus push energy.
Create more time, freedom, and white space by working smarter.
So that you can truly live life by your design. At the end of the day, that’s why you decided to start a business, right?
Build a business (and life) you don’t need a holiday from.
Because what’s the point of success if you constantly need to escape from it?!
✅
✅
✅
✅
✅
✅
The Uplevel may be brand new, but here are just a few examples of what my previous private clients have achieved from working with me in my Masterminds:
Toni x2 her revenue in 12 months, earning more and working less
Lisa x3 her revenue, and x2 her profit in 12 months!
Jo got crystal clear on her offerings and sold out her program
Jodie x2 her revenue and introduced a 6-figure passive income stream
You'll get weekly coaching to help you install and fine-tune these key components in your business.
Unlike other group coaching containers, we focus on the full 360 required to build strategic and sustainable growth in your service-based business.
Think: business, brand, and life design.
The Uplevel is underpinned by my 360° Uplevel Framework
What’s included in the 12-month experience:
Weekly live group coaching calls with Anita and the Uplevel team (every week from Jan to Nov)
A blend of hot seats, workshops, and live sessions to get you out of the busy work and into needle-moving action. You bring the questions and blocks. My team and I will bring the real-time feedback and sharp-shooting laser coaching so you know exactly what to do next.
90-day roadmap intensives
You’ll create a strategic game plan for your business every quarter, so you know where to focus your energy and exactly what steps to take to hit your goals.
1:1 Strategy and Roadmapping Session (with Anita for this intake only)
Together, we’ll articulate your goals and roadblocks, complete your 12-month roadmap, and establish your rhythm and key actions, so you can wrap up the year knowing EXACTLY what you need to focus on in 2026.
A minimum of 4 expert workshops
Gain access to leading experts who are leaders in their field for hot seats, practical sessions and advisory. These experts usually charge thousands alone for a consult or a workshop. This is included in the experience.
Daily accountability and support in our members-only community
You won’t go at this alone, you’ll also get access to your close-knit community and support crew for ideas, feedback, collaborations and more.
2 x Member Events each year
Available virtually and also in-person, these are designed for breakthroughs, activations, practical action (instead of more information), and in-person connections, this will be a mix of strategy, immersions, live masterminds.
12-month access to The Wordfetti Club
You’ll get support, tools, and resources to uplevel yourself (or a team member) in all things marketing, content, copy, and messaging.
Discounted access to Member Retreats
— GILLIAN FOX
"Over 18 months, I made some of the biggest business decisions of my career. It has been the most energising ride, and I couldn’t have done it, and honestly wouldn’t have, without Anita’s strategic mind and unconditional support. Together we created a well-thought-through, powerful plan that played to my strengths and designed a business model aligned with the future I wanted to create.
In the past six months, my coaching revenue has doubled. My program pipeline is the strongest it has been in years, and 2026 is already shaping up to be a fantastic revenue year.
If someone were on the fence about joining Uplevel, I would say this. Anita is the best business coach I have ever worked with, and I have worked with some phenomenal people. Your future self will thank you for saying yes."
"If someone was on the fence about joining The Uplevel, I'll say this: Anita is the best business coach I have ever worked with"
"Anita Anita Anita, what can I say?
Working with Anita, without being cliche, has literally changed my life.
You have opened my eyes to what was already in front of me. you have allowed me to have the space to work that out for myself. You have supported me like no one has ever supported me in my life, and on a business and mentor and friend level.
I just want to tell you how amazing, and beautiful you are. It was an absolute gift and priviledge to work with Anita. Honestly, you are so amazing and I am so proud of what you've achieved.
I just want to thank you from the bottom of my heart."
"I have never been so supported from a mentor and on a business level. Working with you has changed my life."
PLAY SIMONE's VOICE NOTE
— Simone matthews (Soul Home)
I wanted to work with Anita as I was looking for a comprehensive coaching program that would help me further grow and scale my business and continue to uplevel of my mindset and personal development and I have loved every part of working with Anita so far.
Working with Anita is one of the most expansive, holistic and valuable experiences and communities I have been involved in. So many AHA moments and gold nuggets that have contributed to the evolution of my business and myself.
I met my revenue goals, increased my prices by 20%, took real steps to launch my first digital product and launched our flagship lead magnet. I have gained clarity on the vision I have for Bespoke moving forward and the services I want to offer & feel like I've learned some valuable tools to create email sequences and creating a launch plan.
"I met my revenue goals, increased my prices by 20%"
— Amy sanders robbins (Bespoke Lawyers)
I'd thought about working with Anita for more than a year before I joined. I was already in a pretty great place in my business, yet expansion was calling. I'd watched Anita blossom with her business - she'd already grown in ways I wanted to grow and into places I wanted to go - so I knew, strategically, her guidance was the right fit for me. I also knew she attracted fabulous humans and had a knack for nurturing her community... and *for sure* it was the people who were also working with Anita, our camaraderie, that made this different from the rest.
As a result of our 7 months together, I've successfully launched 3 new services to existing clients and developed a product matrix for future offerings that will emerge in the coming months and years. I've created more space in my weeks for product development. I've doubled my monthly revenue. I walk out of the program feeling clearer about how to get to where I want to go.
I feel more confident in my copywriting abilities. I feel incredibly supported. And I relentlessly believe in my own potential. I would say this is a great fit for anyone looking for a program that combines serious business smarts with a deeply human experience. Anita is all class.
"As a result of our 7 months together, I've doubled my monthly revenue!"
— kiah worling
Working with Anita, was LIFE-CHANGING. I am so glad I trusted my intuition to say yes. The entire experience was mind-blowing. Everything in my life has changed. My relationships, confidence, business.
If I was to summarise working with Anita in a sentence, it'd be this: it is going to be the most transformational journey both for your personal life and your business. It truly was for me personally, it was like you saw me and you just opened the door to what was possible. It was like you knew exactly what the group, and me personally needed. Not sure how you do it. Literally from the first call, a tsunami was ignited. Through working with Anita, I not only birthed a new business but it facilitated the personal transformation that then led to my business. I would not have the business I have now, if it wasn't for navigating around what was blocking me personally. And YOU sorted that out.
I will always rave about Anita. It's life changing for people. You facilitate amazing women, and it's been one of the best decisions in my life to join it.
"EVERYTHING in my life has changed. My relationships, confidence, business. It's one of the best decisions I've made in my life."
— Jen Bowers
Before we started working with Anita, we were in survival mode, never having enough time. Within 6 months, our revenue tripled, and it stayed that way, month after month. We also began to be more intentional - taking clear actions to grow our business.
Anita is truly a mind-shifter. She helped us uncover the opportunities and ideas to grow the business. She is there to hold space when times are tough, calls you out when you're slack, motivates, encourages and challenges you to your highest potential.
I'd recommend this to any business owner who is feeling stuck, lost or overwhelmed and trying to do it all. You don't have to walk this journey alone. Anita will help you to gain clarity and help you grow your business intentionally and live the life you want, not slaving away 24/7 for a life you dream of.
"Within 6 months of working with Anita, our revenue tripled, and it has stayed that way, month after month!"
— Yee Qing (e-comm business owner)
Prior to starting with Anita, I was feeling overwhelmed, burnt out and lacking clarity and direction. I joined in the hope that I could overcome those feelings and also because I got a sense that Anita would do more than just make suggestions but rather guide me to results.
Since then, I've increased prices without opposition , hired 2 new lawyers (wow! dream come true), launched my Pharmacy Business Mastermind and exceeding goal intake number, getting to know myself more! I've never felt more productive in my business (from a working ON the business perspective). This is due to the support from Anita. This has been life changing. From this experience, I've been able to make changes to my business which have improved my personal life, and vice versa. I feel like I have been taken to a new level, and I know myself and my business so much better now.
"Working with Anita has been life changing. I feel like I have been taken to a new level"
— Sarah stoddart (Vitality Law)
— Jo Kendall
"Working with Anita + Wordfetti has up-levelled my business and life in ways I could not have ever imagined.
And... she makes it all FUN!
The clarity that I have gained through our work has seen me become a published author, run sell out programs and so much more.
Anita has one of the biggest hearts I know and she puts all of her extremely talented and skilled self into all of what she does.
I can confidently say that ANYONE who works with Anita + Wordfetti will benefit. Massively. 🎉🎉🎉"
"The clarity that I have gained through our work has seen me become a published author, run sell out programs and so much more."
I started working with Anita as I was definitely feeling overwhelmed trying to juggle all the things in my business and not sure where to next. I felt like I'd achieved my big goals and I didn't know what to focus on next or how to divide my hours into the many things that needed my attention on a day to day basis! This experience has been life changing. I always thought coaching wasn't for me but I just hadn't found the right coach. The mix between life and business was just what I needed.
There are so many coaches out there that will say "Here's the roadmap - here's my success and how to replicate this exactly so you can make millions of dollars too." But Anita really gets to know you and your business and your values and encourages and supports you to find the solution that works for you and your unique circumstances. It's not a cookie cutter solution - it's literal life and value integration!
"Working alongside Anita has been life-changing"
— Casey Patch (Little learners club)
Before Anita, I was very overwhelmed by my business. I was running a fairly successful small business but had no idea how to scale to the next level. I was also very much on the hamster wheel, trying to do a million things, and not knowing where I should be focusing my energy.
I initially approached Anita for assistance with copywriting! What we hadn't realised was that she could also help us with so many other parts of our business too - strategy, launches, outsourcing, mindset, work/life balance etc.
Working with Anita was the biggest financial investment that I had ever made into my business, but it was the best thing I ever did. It impacted every corner of my business. We've had multiple successful launches through the Mastermind. Our beta launch had a conversion rate of over 22%, and after our official launch in January this year, we had over 2000 members! In our April launch, we welcomed in another thousand new members! If you're thinking about it, you will not regret it. It's the best thing I've EVER done for my business.
"You will not regret it. It's the best thing I've EVER done for my business."
— Tamsin Bickersteth (The Hive and Mrs Learning bee)
— Jess Mcleod (the conscious space)
"I was drawn to Anita as she has always been an inspiration and I knew the benefits would go beyond that of a traditional business coaching. I was not wrong.
Due to Covid, I had to very quickly redesign our business model. A very stressful time as we had only just launched before the pandemic. Anita was a significant contributor to this process. I will be forever grateful to her for that. Anita spent time getting to know me and my business on a level that I did not expect. The mentorship dove deep. Her insights and gentle guidance helped me to see pathways that, being so IN my business I would not have otherwise seen. I STILL refer back to notes taken from our sessions.
My time with Anita was an incredibly valuable experience. One that went far beyond expectation. 11/10 recommend"
"The guidance from Anita and camaraderie of the group, was a LIFELINE. 11/10"
"One of the reasons why I decided to work with Anita was because I had a gut feeling that you had a no BS meter. You have been so incredibly patient with me in my journey, and now? I rattle off what I do. I do it with so much ease and confidence.
You 100% overdelivered. You are an amazing cheerleader, and all of it has felt so individual. I feel so seen by you. I have learnt so much from being at the receiving end of what you do and it has shifted my world.
You are a strategic powerhouse, you add so much value and you are generous (in so many ways). Having your eyes on and in my business for 7 months changed everything about my business. And changed me... havinf Anita as your own personal cheerleader, PRICELESS!”
"Having your eyes on and in my business changed everything about my business. And changed me..."
PLAY Di's VOICE NOTE
— Di Foster
"The coaching experience was honestly incredible.
Not only was the content thought provoking, insightful and refreshingly outside-the-box (having done plenty of business and mentor type courses in my time as a business owner) the group of people Anita curated was exceptional.
The 7 month program gave enough time to really dive deep personally and professionally, and see growth both in the business and as an individual.
Another bonus was the one on one sessions, which meant we could really hone in on a specific areas of the business and use Anita’s brilliance to strategise and wordsmith improvements.
Anita was a great professional and personal investment, a true highlight of 2021."
"Having done plenty of business type courses, Anita's coaching experience was honestly incredible"
— Leah Grinter (Brindle marketing agency)
Di stepped out of her own way and is now a sought-after keynote speaker and podcaster
Kim and Jeff doubled their prices, created more leverage and worked less
Casey went from feeling overwhelmed to a clear 6-figure offer where she only works 12 hours a week!
Jen found her confidence again and is consistently booked with 1:1 clients.
Justina doubled her prices and achieved a full year of income in just a few months (and worked less!)
Tam and Jez launched their SaaS product and achieved a $100K pre-launch
Flick x3 her revenue and clients
A 12-month group coaching experience to simplify your service-based business, double your revenue and reclaim 10+ hours per week.
Join now
